Senior Designer · Brand Systems · Editorial

I build brand systems — and then I run them.

A designer for premium, sensory brands. I shape coherent, timeless identities across every touchpoint — print, editorial, packaging, signage — and carry the voice all the way into a living social feed.

USD contract · ready Argentina · GMT−3 Fluent English Figma · Adobe Suite

01 · What I do

Identity is not a logo. It is a system that holds together across years, formats and channels — and stays elegant under each one.

Brand systems

Coherent, timeless, scalable identities. The grid, the type, the rules — and the judgement to evolve them without breaking the whole.

Editorial & print

Menus, brochures, presentations, signage. A fine typographic eye and obsessive attention to the small, expensive details.

Social, with criterion

Translating a brand into digital without diluting it. Not just designing the feed — sustaining its voice, post after post.

02 · Flagship · founder & design lead

Brasador®

A premium fire object — and the brand language that holds it.

I designed Brasador's brand end to end: the identity system, the editorial language, the packaging, and the photographic direction that frames cooking with fire as a ritual, not a product shot.

Then I took it to market and have run it ever since — which is where the next part comes in.

Brasador packaging — dark studio, isotype and editorial type Brasador grill detail with brand mark
A brand voice, kept alive. @brasador.ar

A selection from the live feed I art-direct and run at @brasador.ar — the brand system extended into social and held consistent over time. The hardest part of identity isn't designing it once; it's not letting it drift.

View the live feed → instagram.com/brasador.ar

03 · Also

Selected brand & editorial work

Brand · retail · digital · lead

Suri Ecotienda

Full brand system for an eco-cosmetics retailer — identity, retail, photography, video and editorial production. Designed and run since day one.

Open the case → AI-direction · production system

Stratosphere

A demo of an AI-directed production system — seven cohesive key-art images for a Web3 brand, built from authored direction rather than tool-driven outputs. Speed without losing the brand's voice.

Open the live piece →

04 · About

Seba Vizzo

I'm a designer trained in architecture — which taught me to think in systems before I think in surfaces. I work across brand identity, editorial, packaging and social, with a particular pull toward premium and sensory brands: food, fire, hospitality, the experiential.

I run my own studio, BAST, and my own brand, Brasador® — so I know what it takes not just to design an identity, but to defend its consistency over months of real output. That's the discipline I'd bring to a studio like yours.

RoleSenior Designer
TimezoneGMT−3 · Argentina
EnglishFluent — written, spoken, reading
ToolsFigma · Illustrator · InDesign · Photoshop
PlusAI-augmented production · responsive web

05 · Contact

Let's build something that lasts.

Let's talk
seba.vizzo@gmail.com LinkedIn malabartista.com @brasador.ar BAST studio